Email Marketing – the New Mobile Marketing
Email marketing, sexy? Yes! Common sense and testing can make your email blast friendly for both mobile and non-mobile devices. Good programs can help you render nice emails. So can some planning and...
View Article12 Perspectives on How B2B SEO Can Better Support PR & Communications
Collaboration between SEO and PR teams is becoming even more critical for the success of a B2B search engine optimization program. Twelve PR and communications professionals share their perspectives on...
View ArticleHow to Use a Twitter Paid Media Campaign to Build a Strong Community
Twitter has developed a unique advertising platform that can be very useful to advertisers. Learn how Twitter can help build your online community with engaged users as well as increase brand awareness...
View ArticleA Refresher on Retargeting & Helpful Tips
Retargeting has been a growing trend in marketing because of the perceived ROI it brings. But what is retargeting exactly and how can it benefit you? Vik Duggal from Retargeter sheds more light on...
View ArticleGoogle Launches Remarketing in Search in Beta
Remarketing is a proven tactic for increasing performance. Paid search is a highly effective and efficient marketing channel. Google is now combining both in so marketers can reach the best users,...
View ArticleWhat You Need to Know About Google’s Sitelink Policy Update
Google will soon enforce an existing policy regarding sitelink usage. The policy states that each sitelink within a campaign needs to link to a unique landing page/content on your site. Here is a short...
View ArticleWhy Quality Score is One of the Least Important AdWords Metrics
Advertisers spend way too much time and energy trying tricks to increase their quality score in the hopes of reducing cost per click. Just stop. Turn off the quality score column. It doesn’t correlate...
View ArticleGoing Global: Insights for International Social Media
A pair of social media pros share their approaches, knowledge, and requirements for a successful Facebook strategy, the importance of culture, lifestyles, and language preferences, and how social can...
View ArticleAn 18-Tip Checklist to Boost Online Checkouts
Getting shoppers to checkout is the most crucial aspect of any transactional website, especially during the holiday season. Paying attention to these details can help you build a reputable and...
View ArticleGoing Global: Localize Your Message for Holiday Retail Traffic
The holiday season is nearing and retailers are gearing up to attract an influx of shoppers. Here are four ways e-commerce companies can reach a wide scope of holiday consumers in different cultures...
View ArticleB2B Content Strategy: How to Ensure Your Content Stars Align
Content is easy to do wrong because there’s no concrete way of doing it right. So take charge of content strategy from the ground up! Here’s how to understand what you need to accomplish and take the...
View ArticleLeveraging Twitter & Facebook Ads at #SESChi
Merry Morud from aimClear and TPG’s Justin Freid share a sneak peek into their upcoming SES Chicago session, Leveraging Twitter & Facebook Ads. Listen in as they debunk social advertising myths and...
View ArticleTop Conversion Optimization Tips to Deploy Before the Holiday Rush
Now is the perfect time to deploy some last-minute conversion optimizing changes to your website to take full advantage of what will undoubtedly be a busy holiday shopping season starting right after...
View ArticleMobile App Marketing Guidelines
Acquiring downloads and installs of a mobile app isn’t easy. There are millions of apps available on iTunes and Google Play, but thankfully there are many options to utilize media spend to acquire...
View ArticleDigital Swag from SES Chicago: Free SEO & E-Commerce Takeaways #seschi
Who doesn’t love conference swag? Here are five useful digital resources for SEOs and search marketers, courtesy of SES Chicago sponsors.
View ArticleBranded vs. Non-Branded SEM
Whether a company should bid on their own brand name to fortify their search position is a subject of fierce debate. Here are some of the key considerations to equip you with the information needed to...
View Article5 Tips for Handling (Not Provided) Data
(Not Provided) accounts for almost 40 percent of referring traffic data – and this will continue trending up until the majority of organic referrer data (search terms) will completely disappear. Here’s...
View ArticleMaking the Most of the Open Data Movement
Governments and organizations are making huge amounts of data available to the public. We take a deeper look at the movement, why you should care, and some of the ways smart companies can turn the data...
View ArticleBaby Girl Named Hashtag
A baby girl has been born and given the name Hashtag. Hashtag may prove to be a nice trendy name for a young lady as we slide deeper into the 21st century. Or it may not. Regardless, we can't wait for...
View Article5 Remarketing Tips to Maximize Your Holiday SEM
As the holidays approach, people will almost certainly make several purchases. Thanks to remarketing, you know they’ve been to your site and have some interest in what you’re offering. Drive some...
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